Odle

Brand identity and packaging design for Odle, one of Coop SA biggest private labels. The assortment includes everything from seeds to tools and equipment  for people with balconies or gardens. The products are both inspiring and easy to use.

The name Odle comes from old norse and means to cultivate. The brand vision is to help people grow their own greens and vegetables, and experience the joy and pride of being able to eat home-grown food.

Rethink AS - 2019 and ongoing
Packaging design, layout