Widerøe

Upgrade and further develop Widerøe's identity and profile. Rethink had the main focus on digital ads, but also emphasized that the profile had to work in traditional media, bus foiling, social media, website etc.

The further developed profile has been used on web advertisements, print advertisements, in social media, foiling on the buses, videos and communication on the internet. In addition, Rethink have developed their DCO template (Dynamic Creative Optimization) for web ads with associated image bank.

Project done at Rethink 2019 and ongoing
Layout, advertising, animation, video